Privacy Policy

Introduction

Staq Inc. ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at trystaq.com and interact with our services. We serve small to medium-sized businesses (SMBs) with revenue between $1M and $50M across the United States and Canada.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services. By accessing and using our website and services, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our website, including:

• Contact Information: Your name, email address, phone number, and company name
• Business Information: Company size, revenue range, accounting needs, and messages you send through our contact forms
• Service Information: Details about your accounting or finance requirements when requesting our services

We collect this information primarily through contact forms on our website, email inquiries, and when you request a consultation or book a call with our team.

Information Collected Automatically

When you visit our website, certain information is collected automatically through your browser or device:

• Usage Data: Pages visited, time spent on pages, links clicked, referring website, and navigation patterns
• Device Information: Browser type, operating system, device type, and IP address
• Analytics Data: Information collected through Google Analytics 4 (GA4) to understand how visitors interact with our website
• Cookies and Tracking: Data collected through cookies and similar tracking technologies

Third-Party Tracking

We use the following third-party tracking services to analyze website usage and measure advertising effectiveness:

• Google Analytics 4: Helps us understand user behavior, traffic sources, and engagement patterns
• Meta Pixel (Facebook Pixel): Used to track conversions and optimize our advertising campaigns on Meta platforms
• LinkedIn Insight Tag: Allows us to track conversions from LinkedIn advertising and understand professional audience engagement

How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, provide accounting and finance services, and communicate about your engagement with Staq
• Website Improvement: To analyze how our website is used and improve user experience, functionality, and content
• Communication: To send you updates about our services, newsletters, and information about new features or offerings
• Marketing: To deliver targeted advertising on social media platforms (Facebook, LinkedIn, Instagram) and measure the effectiveness of our marketing campaigns
• Compliance: To comply with legal obligations and protect our rights and the rights of our users
• Legitimate Business Interests: To better understand our customers and improve our service offerings

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and collect information about your interactions with our site.

Types of Cookies

• Essential Cookies: Required for basic website functionality (e.g., security and session management)
• Analytics Cookies: Used by Google Analytics 4 to track user behavior and website performance
• Marketing Cookies: Used by Meta Pixel and LinkedIn Insight Tag to track conversions and deliver targeted advertisements
• Preference Cookies: Remember your choices and preferences when visiting our website

Cookie Management

Most web browsers allow you to control cookie management through browser settings. You can choose to accept or reject cookies. However, blocking essential cookies may affect website functionality. For more information about managing cookies, visit your browser's help section or aboutcookies.org.

Third-Party Services

We use third-party service providers to deliver certain services and functionality:

• Google Analytics 4: Provides website analytics and usage insights. Google's Privacy Policy
• Meta Pixel (Facebook): Tracks conversions and website activity for advertising purposes. Meta's Privacy Policy
• LinkedIn: Uses the Insight Tag to track conversions and measure advertising effectiveness. LinkedIn's Privacy Policy

These third-party services may collect and use information about your visits to our website and other websites. We encourage you to review their privacy policies to understand their data practices.

Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy.

• Contact and Inquiry Data: Retained for 3 years after the last interaction or as long as you are a customer, whichever is longer
• Analytics Data: Retained by Google Analytics 4 according to their default retention policy (typically 14 months)
• Marketing Data: Retained by Meta and LinkedIn according to their respective policies for audience targeting and conversion tracking

You may request deletion of your personal information at any time by contacting us at hello@trystaq.com. We will honor your request within 30 days, except where retention is required by law.

Your Privacy Rights

Canadian Privacy Rights (PIPEDA)

If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA):

• Right to Access: You can request access to the personal information we hold about you
• Right to Correction: You can request that we correct inaccurate or incomplete information
• Right to Deletion: You can request that we delete your personal information (subject to legal obligations)
• Right to Withdraw Consent: You can withdraw consent to the collection, use, or disclosure of your information at any time
• Right to Know How Information is Used: You have the right to know how your information is collected and used

US Privacy Rights

If you are a US resident, we comply with applicable state privacy laws regarding your personal information. You may have rights to access, correct, delete, or opt-out of certain uses of your information.

Your California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Request disclosure of the categories and specific pieces of personal information we have collected about you
• Request deletion of your personal information
• Opt out of the sale of your personal information

We do not sell your personal information. Staq does not sell, rent, or trade personal information to third parties for monetary consideration.

To exercise any of these rights, contact us at hello@trystaq.com. We will respond within 45 days.

Marketing Communications

You have the right to opt out of marketing communications at any time. You can unsubscribe from our email list by clicking the unsubscribe link in any email we send or by contacting us directly at hello@trystaq.com.

Data Security

We implement appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer (SSL) technology, and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You use our website and services at your own risk.

International Data Transfers

Staq Inc. is based in Canada and primarily serves Canadian and US clients. If you are located outside Canada or the US, please be aware that your information may be transferred to and processed in Canada and the United States, which may have different data protection laws than your country of residence. By using our website and services, you consent to the transfer of your information to Canada and the United States for processing.

Children's Privacy

Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete such information and terminate the child's account. If you believe we have collected information from a child under 18, please contact us immediately at hello@trystaq.com.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by updating the "Effective Date" at the top of this policy and, when appropriate, by providing additional notice (such as sending you an email notification).

Your continued use of our website and services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your request within 30 days of receipt. If you are a Canadian resident and have concerns about our privacy practices that we have not resolved to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada.